What is pixel pitch, in plain terms?

The distance in millimetres between the centres of two neighbouring LEDs. Smaller pitch means more LEDs packed into the same area, a finer image, and a higher price. A useful rule of thumb is that the pitch number is roughly the minimum comfortable viewing distance in metres — so a P3 panel looks solid from about three metres, while a P10 is intended to be read from much further away.

Can I put an indoor display outside if it's under a shade?

It's a bad trade. Indoor panels are not built for sunlight readability, rain, dust or the temperature swings of an outdoor wall, and a canopy solves only one of those. If the display faces the street, budget for outdoor-grade hardware — replacing a failed panel costs far more than specifying it correctly once.

Who updates what the display shows?

Whoever you want to — that's a decision we make with you during the specification. We set up the player and scheduling, load the initial content, and train the person who'll run it day to day. If you would rather not touch it at all, we can handle content updates as part of the service cover.

Do I need permission to put up an outdoor display?

Usually something is needed — from the building owner or landlord at minimum, and outdoor displays visible from public spaces are subject to local advertising and signage rules that vary by location and by the type of installation. We identify what applies to your specific site during the survey, before anything is fabricated, rather than after.

What happens if a section of the display fails?

LED displays are modular — panels are replaced individually rather than the whole screen, which is why service access and spares availability matter as much as the original specification. Both are agreed in writing as part of the quote, so you know the response time and what is covered before you commit.

Commercial Solutions

LED displays, specified around what you actually need them to do.

Most LED quotes are a price per square foot and a spec sheet you can't check. We start with the wall, the light and the viewing distance — then tell you what the display has to be.

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Free site survey before any quote · Itemised pricing · One point of contact from survey to service

An LED display is not one product. A screen that looks brilliant inside a showroom will be unreadable on a facade at noon, and a panel built to survive a Bangalore monsoon is heavier, brighter and more expensive than anything you need indoors. Getting this wrong is expensive and slow to undo, because the mounting structure and power run are usually built around the panel you first chose.

So we do the boring part first. Where is it going, who is looking at it, from how far away, in what light, and who updates the content once it's up. Those five answers determine almost everything else — pitch, brightness, cabinet type, service access, and what the whole thing genuinely costs to own.

We coordinate the full job: site assessment, technical survey, specification, supply, installation and after-sales service. You deal with us throughout.

Display types

Each format suits a different position and a different viewing distance. If you're not sure which applies, the assessment sorts it out.

Indoor LED displays

Indoors, the constraint is rarely brightness — it's viewing distance and finish. Get the pitch wrong and a beautiful screen looks like a grid of dots to the customer standing in front of it.

Outdoor LED displays

Outside, the display is the easy part. What decides whether it still looks good in year three is the structure, the sealing, the power and who is contracted to fix it.

Corner LED displays

A corner site is the most valuable frontage a business can have and the most commonly wasted. A display that turns the corner is read by both streets — if the content is designed for a bend rather than a flat wall.

LED poster displays

Every other display on this site is a construction decision. A poster display is a purchase you can reposition next week — which makes it the right first screen for most businesses.

What actually decides the specification

Five questions determine most of the cost and nearly all of the disappointment. Worth understanding before anyone quotes you.

Viewing distance sets the pixel pitch — not your budget

Pixel pitch is the gap in millimetres between LED centres; a P4 panel has roughly 4 mm between pixels. The common rule of thumb is that the pitch in millimetres is about the closest distance in metres at which the image still looks solid rather than dotty. A display people stand two metres from needs a much finer pitch than one read from across a road — and finer pitch costs more per square foot. Decide the distance first and the pitch stops being a negotiation.

Indoor and outdoor are different classes of hardware

An outdoor display has to stay readable against direct sunlight, shed rain, survive dust and shrug off heat — that means a brighter panel, a sealed cabinet and a different thermal design. You cannot put an indoor panel outside under a canopy and hope. The reverse also matters: an outdoor-grade panel indoors is overkill you paid for, and often too bright to look at comfortably.

Service access decides the cabinet, and nobody asks until it's too late

Panels are serviced either from the front or from the back. If the display sits flat against a wall or inside a shallow recess, there is no room to get behind it — which makes front-serviceable cabinets the only sane choice, and that has to be settled before the structure is fabricated. Retrofitting access to a display that is already mounted usually means dismantling it.

Someone has to update the content, forever

The display is the visible half. The other half is a player and a way to schedule what runs on it, at a level of difficulty that matches whoever will actually do it — often a shop manager, not an IT team. If nobody can change the content without calling a vendor, the screen ends up showing the same loop for a year and stops earning its cost.

The panel is not the project cost

A realistic budget covers the mounting structure, the power supply and cabling, the installation itself, the content setup, and the service cover afterwards. This is why a quote expressed only as a price per square foot is not comparable to another one — the two can hide completely different scopes. We break the parts out so you can see what you are comparing.

Who this is for

Shop and high-street retail owners who want the storefront to stop people walking past
Showroom and dealership managers replacing static backlit panels
Restaurant and café operators moving from printed menu boards to screens staff can update
Clinics, institutes and offices that need a reliable display in a public-facing area
Developers and event venues needing large-format visibility at a site or entrance

How a project runs

1. Tell us what you're trying to achieve
A short assessment form — where it goes, roughly how big, what you want it to do. Every question has an "I'm not sure" option, because most of them are our job to answer, not yours.
2. Technical site survey
We look at the actual location: available wall or structure, viewing angles and distances, ambient light through the day, power availability, cable routing and service access. Photographs and measurements, not guesswork.
3. Specification and quote
You get the display specified for that site, with the structure, power, installation, content setup and service cover itemised — so you can see what each part costs and where you can trade off.
4. Supply and installation
Fabrication, delivery and installation are scheduled and coordinated by us, including the structural and electrical work around the panel.
5. Handover and service
Content loaded and scheduled, a walkthrough for whoever runs it day to day, and agreed service cover afterwards with a single number to call — ours.

By industry

What changes when the same display goes into a different kind of business.

Retail shops

A shop display has about two seconds of a pedestrian's attention. Almost every specification decision — brightness, position, pitch, content length — follows from that, and most shops get sold a screen that ignores it.

Showrooms and dealerships

In a showroom the screen is compared directly against the thing it's showing. Colour that's approximately right reads as wrong when the actual car, sofa or jewellery is two metres away.

Restaurants and cafés

A digital menu that a manager can't update by Tuesday lunchtime becomes an expensive printed board. The specification question is who edits it, not how many pixels it has.

Clinics and healthcare

Waiting-room screens have two jobs: tell people where they are in the queue, and lower the temperature of the room. Both are wrecked by a display that's too bright, too loud, or occasionally wrong.

Schools, colleges and institutes

The trigger is almost always the same: an assembly hall where nobody at the back can see the projected slide unless the curtains are drawn and the lights are off.

Real estate and developers

Printed flex on a site boundary fades, tears and costs again every time the message changes. On a project running three years, that adds up to more than most developers assume.

Where we work

Bangalore

We're based here. That matters less for the sale than for the three years afterwards — when a panel needs attention, distance is the difference between the same week and the next month.

FAQ

Questions before you book the survey.

Honestly: not answerable from a web page. Cost moves with pixel pitch, total area, indoor or outdoor grade, the mounting structure and the installation conditions — the same square footage can differ several-fold across those. What we can do quickly is a site assessment and an itemised quote, so you see which choice is driving the number and where the trade-offs are.

Not sure what you need? That's what the assessment is for.

Tell us where it's going and roughly what you want it to do. Every question has an "I'm not sure" option — working the answers out is our job, not yours.

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✓ Site survey before any quote
✓ Itemised, comparable pricing
✓ One point of contact throughout
✓ Service cover agreed in writing