Showrooms and dealerships
In a showroom the screen is compared directly against the thing it's showing. Colour that's approximately right reads as wrong when the actual car, sofa or jewellery is two metres away.
Show range, finishes and variants that aren't physically on the floor — and give the sales conversation something to point at without walking the customer to a desktop.
A showroom display has a harder visual job than almost any other indoor installation, because the customer can see both the image and the object. If the finish on screen doesn't match the finish in front of them, the display undermines the product instead of selling it — and that is a calibration and specification question, not a content one.
Showrooms are also lit deliberately. Spotlights on merchandise, high ambient levels near a glass frontage, and darker zones deeper inside mean the display's brightness has to fit a lighting design that already exists — and sometimes has to be adjusted alongside it. This is the one category where we regularly end up in a conversation with whoever did the lighting.
Showroom feature walls are usually viewed from a few metres, sometimes less when a customer walks up to look at a detail. That's the close end of the viewing-distance rule and it pushes the pitch finer — and the cost per square foot up. Deciding it by the size of the wall instead of the position of the customer is the standard expensive mistake here.
For paint finishes, fabrics, wood or metal, yes — and that means colour calibration is part of the installation rather than an afterthought. For displays showing lifestyle content and brand film, approximate is fine. These are different specifications, so it's worth being explicit about which one you're buying.
Many showrooms want both: an indoor wall for product content and something at the entrance or forecourt pulling people in from the road. They are different classes of hardware with different lead times and, for the outdoor one, permission questions. Planning them together usually saves a second round of structural and electrical work.
Dealerships often receive brand-supplied content in fixed formats and aspect ratios, which constrains the display's proportions more than the wall does. Bring those requirements to the assessment; sizing a wall first and discovering the brand's content doesn't fit it is a common and avoidable problem.
Listed in the order they tend to make sense for this kind of business — the assessment confirms which is right for your site.
Indoors, the constraint is rarely brightness — it's viewing distance and finish. Get the pitch wrong and a beautiful screen looks like a grid of dots to the customer standing in front of it.
A corner site is the most valuable frontage a business can have and the most commonly wasted. A display that turns the corner is read by both streets — if the content is designed for a bend rather than a flat wall.
Outside, the display is the easy part. What decides whether it still looks good in year three is the structure, the sealing, the power and who is contracted to fix it.
Every other display on this site is a construction decision. A poster display is a purchase you can reposition next week — which makes it the right first screen for most businesses.
FAQ
Tell us where it's going and roughly what you want it to do. Every question has an "I'm not sure" option — working the answers out is our job, not yours.