Industries
The display is the same. The job it has to do isn't.
A screen behind shop glass, a showroom feature wall and a waiting-room board fail in completely different ways. These pages cover what changes for each — and what to settle before anyone quotes you.
Choose the closest fit
Retail shops
A shop display has about two seconds of a pedestrian's attention. Almost every specification decision — brightness, position, pitch, content length — follows from that, and most shops get sold a screen that ignores it.
Showrooms and dealerships
In a showroom the screen is compared directly against the thing it's showing. Colour that's approximately right reads as wrong when the actual car, sofa or jewellery is two metres away.
Restaurants and cafés
A digital menu that a manager can't update by Tuesday lunchtime becomes an expensive printed board. The specification question is who edits it, not how many pixels it has.
Clinics and healthcare
Waiting-room screens have two jobs: tell people where they are in the queue, and lower the temperature of the room. Both are wrecked by a display that's too bright, too loud, or occasionally wrong.
Schools, colleges and institutes
The trigger is almost always the same: an assembly hall where nobody at the back can see the projected slide unless the curtains are drawn and the lights are off.
Real estate and developers
Printed flex on a site boundary fades, tears and costs again every time the message changes. On a project running three years, that adds up to more than most developers assume.
Not sure what you need? That's what the assessment is for.
Tell us where it's going and roughly what you want it to do. Every question has an "I'm not sure" option — working the answers out is our job, not yours.
- ✓ Site survey before any quote
- ✓ Itemised, comparable pricing
- ✓ One point of contact throughout
- ✓ Service cover agreed in writing