Restaurants and cafés
A digital menu that a manager can't update by Tuesday lunchtime becomes an expensive printed board. The specification question is who edits it, not how many pixels it has.
Show an accurate, readable menu that changes with the kitchen — by daypart, by availability, by price — without printing anything or calling anyone.
Menu boards are read by someone standing in a queue, deciding under mild time pressure, often at an awkward angle from the side of a counter. That makes legibility — text size, contrast, how many items are on screen at once — worth far more than resolution. A menu that requires stepping back to read is a menu people stop reading.
The second issue is operational. Prices change, items run out, breakfast becomes lunch. If updating the board is a support ticket, the board goes stale and staff go back to a paper sign taped underneath it — which we have seen more than once. The setup has to match the person who will actually use it, on a phone, during service.
The honest answer is usually a manager on a phone between orders. That sets the requirement: a simple scheduling setup, a small number of editable fields, and no risk of breaking the layout. Systems that require a laptop and a designer look better in a demo and stop being used in week three.
Measure from where the queue actually forms, including its far end at the busiest time. That distance drives both the pixel pitch and how many items can share the screen legibly — usually fewer than the current printed board carries, which is a menu design decision as much as a display one.
Breakfast, lunch and evening menus on a schedule is the single most useful thing a digital board does, and it needs to be set up once rather than switched by hand every day. Worth deciding your dayparts before installation so the schedule is built during handover.
Counter-mounted boards often go where there's already extract, lighting or a bulkhead, and kitchen-adjacent positions carry heat and grease that no display specification likes. The mounting point and its environment get checked during the survey — the ceiling above a pass is not always the empty space it looks like.
Listed in the order they tend to make sense for this kind of business — the assessment confirms which is right for your site.
Indoors, the constraint is rarely brightness — it's viewing distance and finish. Get the pitch wrong and a beautiful screen looks like a grid of dots to the customer standing in front of it.
Every other display on this site is a construction decision. A poster display is a purchase you can reposition next week — which makes it the right first screen for most businesses.
A corner site is the most valuable frontage a business can have and the most commonly wasted. A display that turns the corner is read by both streets — if the content is designed for a bend rather than a flat wall.
FAQ
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