LED displays · Indoor
Indoors, the constraint is rarely brightness — it's viewing distance and finish. Get the pitch wrong and a beautiful screen looks like a grid of dots to the customer standing in front of it.
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Indoor displays live at close range. A customer at a service counter, a visitor in a lobby, a family in a showroom — most of them are within a few metres of the screen, which is exactly where a coarse pixel pitch stops being invisible. This is the single most common specification mistake we see: an outdoor-grade pitch bought for an indoor space because it quoted cheaper per square foot.
The second thing that changes indoors is the room itself. Ambient light from a glass frontage, spotlights aimed at merchandise, or a dim interior all change how bright the display needs to be — and an indoor panel run at full brightness in a dark room is uncomfortable to look at, not impressive.
The third is access. Indoor displays are usually mounted flush to a wall or set into a recess, which removes any possibility of servicing from behind. That has to be decided before the structure is built, not after.
The decisions that are expensive to reverse once the structure is built.
Specify for the person standing nearest the screen, because they are the one who notices the pixels. In a showroom or a lobby that is often within two to three metres, which pushes you to a finer pitch than the room's overall size would suggest. This is the choice that most affects price, so it's worth getting right rather than getting cheap.
A display near a glass frontage competes with daylight for part of the day; one in an interior corridor does not. Indoor panels are specified to be comfortable in the room they are actually in, with brightness scheduled to change through the day where the light does. Running a panel harder than the room needs shortens its life and irritates the people looking at it.
Most indoor installations sit tight against a wall or inside a recess, leaving no working space behind. That makes front-serviceable cabinets the practical choice, and it changes the fabrication of the mounting structure. Deciding this after the wall is built is the expensive path.
Indoors, the edges show. Trim, bezel alignment, how cable and power are concealed, and how the display meets the surrounding wall are all visible from a metre away in a way they never are on a facade. We treat the surround as part of the installation rather than something left to whoever fits out the space.
A shop display has about two seconds of a pedestrian's attention. Almost every specification decision — brightness, position, pitch, content length — follows from that, and most shops get sold a screen that ignores it.
In a showroom the screen is compared directly against the thing it's showing. Colour that's approximately right reads as wrong when the actual car, sofa or jewellery is two metres away.
A digital menu that a manager can't update by Tuesday lunchtime becomes an expensive printed board. The specification question is who edits it, not how many pixels it has.
Waiting-room screens have two jobs: tell people where they are in the queue, and lower the temperature of the room. Both are wrecked by a display that's too bright, too loud, or occasionally wrong.
The trigger is almost always the same: an assembly hall where nobody at the back can see the projected slide unless the curtains are drawn and the lights are off.
FAQ
Not sure this is the right format? Here's what the alternatives are for.
Outside, the display is the easy part. What decides whether it still looks good in year three is the structure, the sealing, the power and who is contracted to fix it.
A corner site is the most valuable frontage a business can have and the most commonly wasted. A display that turns the corner is read by both streets — if the content is designed for a bend rather than a flat wall.
Every other display on this site is a construction decision. A poster display is a purchase you can reposition next week — which makes it the right first screen for most businesses.
Tell us where it's going and roughly what you want it to do. Every question has an "I'm not sure" option — working the answers out is our job, not yours.