← All case studies
Local services platform·India
Sevantay
From zero to 71.1k impressions and 604 clicks in 3 months — average Google position 7.6.
Impressions (90d)
71.1k
Clicks (90d)
604
Avg. position
7.6
Source: directly captured from our analytics / search tools.
The problem
Sevantay needed to compete with established service-listing sites for high-intent local queries — without an ads budget. We had to win on relevance and local signals, not paid placement.
Our approach
- Identified the high-intent keywords customers actually use when they're ready to book.
- Built service- and location-specific landing pages so each search query gets the page it deserves.
- The right local-search signals on every page so Google understands the offering.
SEO strategy
- Tailored landing pages: tailored landing pages for each service-area you cover.
- Internal linking that surfaces related services without keyword stuffing.
- Mobile-first performance — sub-2-second load on 4G.
- Search Console driven content updates: weekly query review, refine pages around what's getting impressions but not clicks.
Results
- 604 clicks and 71.1k impressions in 90 days, with the chart trending up week-over-week from launch.
- Average Google position 7.6 — meaning most queries are landing on page 1.
- 0.8% CTR — healthy for the position mix; the next levers are titles + meta descriptions on the highest-impression pages.
- Pages indexed within days, not weeks.
Lessons we apply elsewhere
- — Local-intent SEO is winnable without ad spend if you build the right pages and let schema do the talking.
- — Search Console is the source of truth — dashboards are nice, but the queries Google reports are what you build content around.